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Birmingham Post
Birmingham Post
Business
Coreena Ford

Frasers Group reveals plans for trio of flagship Flannels stores

Flannels Frasers Group Frasers Sports Direct Michael Murray Sovereign Centros Cardiff Debenhams Leeds Luxury

Three cities are set to get flagship Flannels stores as part of big expansion plans for Mike Ashley’s retail empire.

Frasers Group owns a raft of big brands including House of Fraser, Evans, Game and Sports Direct, but the former Newcastle United owner has been putting efforts into more upmarket names in recent years, including luxury fashion brand Flannels.

Now the company has announced plans to open three new huge Flannels stores – upwards of 80,000 sqft – at the Metrocentre in Gateshead, Leeds and Cardiff. The plans follow the successful opening of Flannels’ first trio of flagships in Sheffield Meadowhall, Leicester Fosse Park and most recently Liverpool, as part of new CEO Michael Murray’s plan to put the company at the forefront of luxury retail in the UK.

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