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International Business Times UK
International Business Times UK
Entertainment
Akshay Puri

Four Social Media Giants Rejected Ads for This Elon Musk Documentary — Two Have Changed Their Minds

The ‘Musk’ ad dispute highlights the challenges of promoting political documentaries on social media. (Credit: YouTube)

A documentary about Elon Musk faced an unusual advertising roadblock after several major social media platforms initially rejected its trailer as paid advertising, citing political-content rules. The film's distributor, Bleecker Street, appealed the decisions, and the situation later changed. Meta said its rejection was an error and restored the ads, while YouTube said a temporary advertising restriction was lifted after review.

The nearly four-hour documentary, Musk, is directed by Oscar-winning filmmaker Alex Gibney and examines Musk's business career, personal life and political influence. Its trailer includes footage from a 2024 political rally and references the US presidential election—elements that reportedly contributed to the initial classifications. TikTok and X had not confirmed comparable reversals in the latest reports.

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