A documentary about Elon Musk faced an unusual advertising roadblock after several major social media platforms initially rejected its trailer as paid advertising, citing political-content rules. The film's distributor, Bleecker Street, appealed the decisions, and the situation later changed. Meta said its rejection was an error and restored the ads, while YouTube said a temporary advertising restriction was lifted after review.
The nearly four-hour documentary, Musk, is directed by Oscar-winning filmmaker Alex Gibney and examines Musk's business career, personal life and political influence. Its trailer includes footage from a 2024 political rally and references the US presidential election—elements that reportedly contributed to the initial classifications. TikTok and X had not confirmed comparable reversals in the latest reports.