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Ashley Bardhan

Forza Horizon 6 sells 4.9 million copies despite Xbox Game Pass "cannibalizing" revenue, says analyst

Xbox Forza Rhys Elliott Steam Microsoft Playground Games Xbox Game Studios

Forza Horizon 6.

Forza Horizon 6 has sold 4.9 million copies since its global launch on May 19, a major accomplishment for an Xbox game in 2026, according to analyst Rhys Elliott.

The head of market analysis at game data tracker Alinea Analytics explains in a new installment of The Alinea Insight Newsletter that Forza Horizon 6 has earned developer Playground Games $325 million in about a week – with plenty of assistance from the 1.7 million players who opted to buy the racing game's early access on May 15. None of that would be too surprising for a highly desired, AAA game, however, if it weren't for how many of its sales came from the Xbox storefront.

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