The biggest challenge to a new game on the market is Epic Games' ongoing free-to-play juggernaut Fortnite. That's according to Circana executive director and analyst Mat Piscatella.
Speaking with Greg Miller on Kinda Funny Games about everything going on across the gaming industry, Piscatella laid out some sobering figures for the video game audience in the U.S, pointing out that 30% of players won't buy a game this year.
