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Windows Central
Windows Central
Technology
Brendan Lowry

Former Microsoft Xbox VP says AI is "the big question mark" for the future of gaming — he believes "There won't be a line where it's 'AI' and 'not AI' anymore"

Microsoft Ed Fries Xbox
A photograph of Ed Fries, a former Microsoft VP of game publishing.

The use of generative AI in game development has been quite a hot topic ever since the AI boom began and publishers and studios have experimented with the technology.

A lot of discussion has been centered around how AI might streamline the development process, but speaking in a new interview with The Expansion Pass, former Microsoft gaming and Xbox VP Ed Fries says "there's even more potential" in how AI could affect gameplay and design.

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