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Birmingham Post
Birmingham Post
Technology
Jon Robinson

Former Apple boss and Social Chain co-founder back advertising tech firm used by Coca-Cola, VW and Sky

A former Apple director and Social Chain co-founder have invested in an advertising technology company whose clients include Coca-Cola, VW and Sky.

Illuma has been backed by Colin Greene, Apple’s former director of US consumer retail, as well as Dominic McGregor who set up Social Chain with Dragons' Den star Steven Bartlett.

The London-based firm has also secured investment from Manchester-headquartered Praetura Ventures whose portfolio includes Peak, Sorted and BankiFi.

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