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Euronews
Euronews
Marta Iraola Iribarren

Seeing influencers drink makes young adults want to drink too, study finds

Watching influencers drink alcohol in social media posts increases young people’s consumption desires, a new study has found.

The research, conducted by Rutgers Health and Harvard University and published in JAMA Pediatrics, showed that exposure to alcohol on social media drives young people’s desire to drink.

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