From protein powders to protein-packed cereal bars, "proteinmaxxing" — a trend in which people consume a high amount of protein — has become one of the biggest wellness trends of the decade. But as the world's population ages, new research suggests that eating less could be a smarter route to a longer, healthier life.
After analysing over 300 studies, researchers at the University of Wisconsin-Madison in the United States found that while official guidelines often suggest a high-protein diet, emerging evidence indicates that lowering protein can actually reduce age-related diseases, such as diabetes and cancer.