- Ford has an ambitious sales plan with its affordable new EV pickup, the Fathom.
- The American automaker reportedly wants to sell over 100,000 units in the first year.
- No other car company except Tesla has ever managed such a performance with a single electric model.
Ford is shooting for the stars with its upcoming Fathom electric pickup truck. The American automaker wants to sell over 100,000 units of the affordable EV in its first year of production, The Wall Street Journal reported on Thursday, citing people familiar with the matter.