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Fortune
Fortune
Sasha Rogelberg

Ford's $5 billion bet on the 'Model T' of EVs could cost the company 'billions' more if it fails, analysts warn—mounting losses from its Model E woes

Henry Ford Jim Farley Fortune David Whiston Tesla Inc.
(Credit: Bill Pugliano—Getty Images)
  • Ford announced on Monday a $5 billion investment in its electric-vehicle production, revamping its Kentucky plant and assembly line philosophy to create a “universal EV platform” that will produce a $30,000 electric pickup truck hitting showrooms in 2027. The revised EV vision can make up for billions in losses from Ford’s previous EV projects, but could instead sink the company should it fail to deliver, analysts told Fortune.

Ford’s renewed investment into its electric vehicles has the potential to either breathe new life into a division hemorrhaging money from past failed endeavors, or be a death knell for the American auto brand, analysts warned.

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