Last October, Ford CEO Jim Farley was blunt about the challenge his company faces. With growing production capacity, advanced technology, and world-beating prices, Chinese automakers, he said, could “put us all out of business.”
The old way of building cars isn’t going to get Ford out of this. The company knows this, which is why it set up a separate campus, free from Ford’s bureaucracy and processes, to create its next generation of EVs.
