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Ford F-150 Lightning Faces Cancellations As Price Surges

Ford BILL PUGLIANO

The 2023 Ford F-150 Lightning truck is shown after winning the NACTOY 2023 North American Truck of The Year Award at the 2023 North American Car, Truck, and Utility Vehicle of the Year Awards on January 11, 2023 in Pontiac, Michigan. Rising prices have deterred potential customers, who were initially attracted by the prospect of a relatively affordable electric truck. BILL PUGLIANO/GETTY IMAGES

The Ford Motor Company (NYSE: F) F-150 Lightning, the automaker’s flagship electric truck, is facing a wave of cancelations as its price has climbed significantly from the originally advertised $40,000 mark.

Tim Bartz, a sales manager at Long McArthur Ford, told The Verge that 30% of his 135 reservations have been canceled due to price increases. These rising prices have deterred potential customers, who were initially attracted by the prospect of a relatively affordable electric truck.

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