
“Protein goals” have long been a thing on TikTok and Instagram. But now social media users are also talking about “fibre goals”. This reflects a positive broader shift toward overall health and wellbeing rather than a narrow focus on weight loss or muscle gain.
Foods high in fibre are among the healthiest we can eat. Not getting enough can lead to constipation, haemorrhoids and boost the risk of chronic diseases such as heart disease, type 2 diabetes, and bowel cancer.