A nationwide cost of living index published today names Lichfield, Staffordshire as the city where people must work the longest to afford a Greggs sausage roll. InvestingReviews.co.uk commissioned senior independent economist John Hawksworth to carry out the study of 100 cities and towns across Great Britain, measuring the amount of time a typical full-time employee has to work to afford a takeaway sausage roll from the famous bakery.
He found the hardest earned sausage rolls were in Lichfield (4mins and 54secs) followed in joint second by Middlesbrough, Nuneaton, Truro and Hereford (all 4 mins and 48secs). People in those towns typically had to work around 65 per cent longer than more affluent Londoners to afford their sausage roll.
The Greggs Sausage Roll Index is the first known use of Sausage Roll-onomics as a benchmark tool to compare living standards across Great Britain, and exposes the regional inequalities that persist despite the government’s flagship levelling-up agenda. It was calculated using Greggs sausage roll prices and local median hourly pay estimates provided by the Office of National Statistics (ONS).
