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The National (Scotland)

National

Ross Hunter

Firm selling 'souvenir plots' of Scots land faces watchdog investigation

A COMPANY which sells “souvenir plots” of Scottish land is to face “enforcement action” from the Advertising Standards Authority (ASA).

Established Titles, a company registered in Hong Kong, sells “title packs” online, which it claims allows purchasers to refer to themselves as either Lord or Lady owing to a “historic Scottish land ownership custom".

The company owns small portions of land in Aberdeenshire, Dunfermline, Dumfries and Galloway, and the Borders but has come under fire after a row erupted over their advertising practices on YouTube.

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