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The Conversation
Zachary Robichaud, Assistant Professor, Retail Management, Toronto Metropolitan University

Finding joy in caregiving: Baby boomers find purpose in shopping for those they look after

For boomers, caregiving is not merely about running errands — it's also a meaningful activity that impacts the quality of life of their aging family members and friends. (Shuttertstock)

Canada is on the verge of becoming a “super-aged” nation — a term that refers to nations where 21 per cent or more of the population is aged 65 or older. At present, Japan, Italy, Finland and Germany all meet this criteria, and Canada is expected to reach this milestone by early 2030.

This demographic shift has various societal implications, particularly when it comes to caregiving. More than eight million Canadians provide some kind of caregiving support to family members and friends, and 28 per cent care for loved ones with age-related conditions.

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