Finally, we have a new Fitbit — here's what the range…

Finally, we have a new Fitbit — here's what the range looks like now, following the band brand's big Google shake-up

After a lengthy stagnant period, things are once again on the move in the world of Fitbit. The wrist-based fitness tracker brand was acquired by Google in 2021, and for a long time it seemed like that might spell the demise of the Fitbit name. Finally, this month it was announced the Fitbit app was being rebranded as Google Health. The first Google-branded addition to the lineup has just hit the shops too — the screenless, budget-friendly Google Fitbit Air (review incoming).

So what exactly does the lineup look like now? Prior to the arrival of the Air, the last fitness tracker to be launched was 2023's Fitbit Charge 6, and before that, the Fitbit Inspire 3 in 2022. The shift to Google did spell the end of the Fitbit smartwatch range — we'll only see Pixel Watches going forwards.

You can still find the odd Fitbit Versa 4 and Sense 2 kicking around, but Fitness editor Matt Evans recommends considering a Pixel Watch 4 instead: "All its fitness features are now incorporated into the Fitbit/Google Health app, making it effectively the best 'big Fitbit'."

Our best Fitbit guide has specific recommendations for different use cases. However, for a full overview of all your options, stay right where you are. Below are all the Fitbit options currently worth considering.

I've included some now-discontinued options, but nothing that so old as to be a poor investment. Although it's not confirmed, we're not expecting Google to end support for these models any time soon (the sensors will just feed data into the new Google Health app) — as such, they can be a great choice if you're looking to save money.