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Sports Illustrated
Sports Illustrated
Sport
Patrick Andres

Finally, a College Sports Jersey Patch Sponsorship That Makes Sense

Wisconsin Badgers Culver Chris McIntosh Woodside Energy

Back in February, LSU lifted the lid on the jersey-patch sponsorship era of college athletics by inking a deal with Woodside Energy—an Australian oil conglomerate. With all due respect to Woodside Energy, however, it seems reasonable to guess that few Tigers fans have gone to Perth to buy oil in recent years.

The same cannot be said of Wisconsin’s new jersey patch sponsor.

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