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The Guardian - UK
The Guardian - UK
Technology
Chris Stokel-Walker

Fifty years of sexing up tech: Apple’s epic hits – and misses

a pink monochrome ipod on a blue background with an apple symbol behind it.
Slick hardware, easy syncing and memorable marketing … the original iPod. Composite: Guardian Design; Reuters

Fifty years after Steve Jobs, Steve Wozniak and Ronald Wayne founded the company in Jobs’ parents’ garage in Los Altos, California, Apple has become a behemoth, and billions of us use its products every day. From the first successful home computers with colour screens, to the iPod, to the smartphone that set the template for the modern mobile era, the company has repeatedly reset consumer expectations.

As a result, the firm occupies a central position in the tech world, initiating trends and popularising products. Here are five of its most influential products from the past half-century – alongside some unusually big misses.

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