The 2026 FIFA World Cup has emerged as the biggest event in prediction market history, with tournament-related trading volume crossing $5.4 billion by late June, according to a report by Binance Research. The event has overtaken the 2024 U.S. election cycle, which had previously brought significant attention to the sector.
The surge has also pushed monthly sports prediction market volumes beyond $20 billion, marking nearly 200-fold growth over the past two years. Based on current adoption trends, Binance Research estimates annual sports prediction market volumes could rise from about $248 billion in 2026 to between $554 billion and $923 billion by 2030. Its base case estimate stands at $739 billion.