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Manchester Evening News
Manchester Evening News
World
Jon Robinson

Fashion brand worn by Love Island contestants bought by Sports Direct owner

Co Sports Direct Frasers Group Frasers Missguided I Saw It First

A Manchester-based fashion brand worn by the likes of Love Island contestants and influencers such as Molly-Mae Hague has been bought by the owner of Sports Direct.

Frasers Group has snapped up I Saw It First for an undisclosed sum.

The deal comes after the group, which also owns the likes of House of Fraser, Game and Jack Wills, rescued online fashion brand Missguided out of administration at the start of June in a £20m deal.

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