
There are people who have always deemed outdoor time as crucial to their lives, and others who, with the arrival of COVID-19 lockdowns, learned about its importance the hard way. Whichever group you belong to, one thing is for sure: farm stays in the UK are trending, with more and more British travelers preferring so-called 'staycations' immersed in the wilderness of their home country to ever-popular overseas destinations.
As we explored widely in our Travel Trends 2025 Report, recent years have seen a spike in the number of people who choose rural getaways over city trips characterized by cookie-cutter itineraries, attraction hopping, and overtourism. But what is making farm stays in the UK so widely popular right now, and can design-conscious vacationers trust these holiday hotspots to have found the way to truly inspiring decor?