Fairy Liquid has undergone the biggest revolution in its 62-year history – with the iconic bottle turned “upside down”.
The new container sees the liquid dispensed from the bottom, meaning the days of carefully balancing the bottle on its narrow red lid to get the last dregs out are behind us.
To mark the occasion, Fairy has unveiled a gallery of images showing how the design has evolved since the first bottle in 1960.
The early white, cylindrical bottles became a household favourite and, for many children, were used for crafts – after TV show Blue Peter transformed them into everything from a pencil pot to the famous Thunderbirds’ Tracy Island.
It became so iconic that one of the best-loved adverts from the brand shows children waiting patiently for the liquid inside the bottle to be used up, so they could take the empty packaging to create their masterpiece.
As there was a shift towards more consumer and eco-friendly packaging, the classic white bottle was replaced with today’s transparent container in the early 2000s.
However, the iconic white bottle made a limited-edition comeback in 2010 to mark the brand’s 50th anniversary.
Now, in a bid to make the bottle easier for people to use, the newest design sees the liquid released from the bottom for the first time, saying goodbye to the classic red nozzle.
A spokesman for Fairy told the Mirror UK: “The launch of the new upside-down bottle ushers in a new era for washing up in Britain.
“The bottles have been a staple in our homes for generations now – who doesn’t remember that seemingly never-ending wait for our parents to finish up with the bottle so we could make something out of it?
“But while we all love the iconic bottle, and the clear version which replaced it, our habits are changing, and we want to adapt to meet the nation’s washing-up needs.
“The efficiently redesigned bottle means it’s much easier to get the last drop of washing-up liquid out, while its anti-leak technology means messy caps are a thing of the past.”
