Facebook Marketplace is that magic place where everyone could offer their used vehicle and reach hundreds and thousands of potential buyers. If you are an authorized dealer, however, as of January this year, you are no longer able to publish listings on the platform via the Facebook business page. Industry specialists believe this is an attempt from Meta, Facebook’s parent company, to push car dealers toward paid advertising.
In an official press statement, the social media company said it is “simply changing how inventory may be displayed in the future” and that “for auto businesses, we continue to invest in innovative solutions to deliver on the automotive sector's needs for the future.” If we put aside the marketing language, this basically means auto dealers – together with real estate and rental firms – can only use the paid advertising platform for used vehicle listings.
