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Evening Standard
Evening Standard
National
Megan Howe

Face serum advert at Tube station banned over 'misleading' claim it made users 'look five years younger'

ASA
The Eucerin Hyaluron-Filler Epigenetic Serum advert - (ASA)

An advert for a luxury facial serum has been banned over misleading claims that it could make a person look ‘up to five years younger’.

The advert, by skincare brand Eucerin, for its Hyaluron-Filler Epigenetic Serum appeared at Balham Underground station last year, attracting a complaint to the Advertising Standards Authority (ASA).

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