California, the largest cannabis market in the U.S. is experiencing challenges such as an overregulated environment, a fractured nature and low profitability. In this context, many wonder how cannabis companies build and become profitable in a market as challenging as California?
To analyze this question, Andrew Thut, CIO from 4Front Ventures and Jon Purow from Zuber Lawler joined George Allen, chairman of the board at Lowell Farms, Troy Datcher, CEO of The Parent Company (TPCO) and Steve Gutterman, CEO of Falcon Brands, at Benzinga’s Cannabis Capital Conference, held in Miami on April 20 and 21.
