Exclusive: Gorgie, energy drink brand launched by Lively founder, raises $24.5 million Series A

Michelle Cordeiro Grant (Credit: Gorgie)

In 2022, Michelle Cordeiro Grant moved from New York to Florida, and she started to see energy drinks everywhere. 

“I thought, wow, I don’t drink these, but they’re everywhere,” she said. “Everywhere I go, teachers, workers, fitness girls. I read an earnings report from Celsius and realized that this is a $20 billion industry, with legacy brands I don’t connect with.”