Even after 12 months of unprecedented innovation, you’d be forgiven for thinking that smartphone AI is still a superfluous gimmick. The biggest industry players seem intent on spending their entire marketing budgets on showing off their silliest software – how many ads for Google’s Best Take feature or Apple’s Genmoji tool did you see last year? – but the wider toolsets in which these features sit are (I promise you!) becoming increasingly more useful.
Honor, for its part, has always maintained that AI should provide human-centric solutions to human-centric problems (read: make our everyday lives easier), and with MagicOS 8.0, the brand launched its intent-based user interface (IUI), which aimed to reduce the number of steps needed to move between apps by predicting (and responding to) your intentions.
