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WEKU
WEKU
Business
Camila Domonoske

EVs won over early adopters, but mainstream buyers aren't along for the ride yet

Tesla Inc. Ford GM Pat Ryan Jim Farley Volkswagen electric vehicle United States Hertz JD Power
Electric F-150 Lightning pickup trucks travel down the production line at Ford's Rouge Electric Vehicle Center in Dearborn, Michigan on September 8, 2022. Ford has cut two shifts at the plant as it reduces production of the Lightning. But this week Ford CEO Jim Farley told investors "the journey on EVs is inevitable, in our eyes." (Jeff Kowalsky/AFP via Getty Images)

Bad headlines for electric vehicles have been piling up lately.

Sales leveled off at around 9% of the new car market, and even dipped down at the start of the year. Hertz is selling off a bunch of EVs, citing low demand for them. Ford is slashing production of the F-150 Lightning. GM cut its near-term investment in EVs and is now bringing back plug-in hybrids, which run on electricity and gasoline.

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