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Gary Sinclair, Associate Professor in Marketing, DCU, Dublin City University

Euro 2024: football is a magnet for online abuse – but it is also the ideal platform to challenge it

As Euro 2024 enjoys its first week of high-stakes football, thoughts will have returned to how the last one ended. One of the abiding memories of the Euro 2020 final was the vile racist abuse black English players received following the team’s penalty shootout loss against Italy.

Although the media had reported on online hate and abuse in sport before, this was the first time the issue really caught the public’s attention in terms of widespread condemnation, and was covered comprehensively by the press.

Now, the police, sporting and private organisations that are hired to block abusive content are using this summer’s Euros to highlight legislative and technological improvements that can be implemented to help protect the players this time around.

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