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The Guardian - UK
The Guardian - UK
Business
Lisa O'Carroll and Alex Hern

EU calls on tech firms to outline plans to tackle deepfakes amid election fears

Smartphone displaying apps against background of EU flag
Eight companies have been asked to provide more information on their ability to spot faked AI content Photograph: Jonathan Raa/NurPhoto/Rex/Shutterstock

The EU is calling on eight major tech companies including Google, Facebook and X to detail how they identify and tackle deepfake material amid concerns about the use of the technology to influence elections.

In a world first, they will be using new laws on artificial intelligence to force companies to root out fake video, imagery and audio.

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