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The Independent UK
The Independent UK
National
Eddie Pells

ESPN sells majority interest in iconic X Games brand

Copyright 2022 The Associated Press. All rights reserved.

ESPN sold its majority stake in the X and Winter X Games on Wednesday, marking the end of a nearly three-decade chapter during which the network helped propel snowboarding, skateboarding and other action sports out of the fringe and into the mainstream.

Terms of the sale to MSP Sports Capital, a sports-focused private equity firm that also has stakes in McLaren Racing and a handful of European soccer teams, were not released. ESPN will remain a minority partner in the events and will continue to televise them.

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