When it comes to studying entrepreneurship, a lot of effort is spent trying to determine the personality traits that distinguish enterprising individuals from other people. However, simply possessing these characteristics does not necessarily mean that someone will set up a successful business – what really matters is the way that these traits influence and shape a person’s intentions.
The concept of entrepreneurial potential refers to a person’s natural ability to perceive opportunities and act on them, to create value by starting new businesses, and to find innovative solutions when faced with uncertainty.
