
Fashion hasn’t always had an easy relationship with football, but the last few months have seen luxury labels rush to partner with the sports leading lights in a bid to cash in on their massive global reach.
Dior became the official formalwear partner of French club Paris Saint German back in September, while Moncler did the same with Italian team Inter Milan in December and just last week Tottenham Hotspur Star Son Heung-Min joined fellow footballer Marcus Rashford as a Burberry brand ambassador.