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Freya Higgins-Desbiolles, Adjunct Senior Lecturer in Tourism Management/ Adjunct Associate Professor, University of South Australia

End of the line for P&O: why is Australia such a tough market for the cruise ship industry?

Australia PO Carnival PO Cruises Australia Carnival Corporation Cruises Royal Caribbean International Virgin Voyages
Slow Walker/Shutterstock

Miami-based cruise operator Carnival Corporation has announced it will retire its P&O Cruises Australia brand in March 2025.

The decision marks the end of the line for an iconic cruise brand in Australia and the Pacific, after nearly a century of operations.

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