Higher education is undergoing an identity crisis. Repeated attacks from the Trump administration, the rise of AI and budget shortfalls have put top universities on the defensive as public sentiment on the value of a college degree sours. But a new trend in company hiring suggests that elite colleges aren’t losing their edge anytime soon.
A 2025 survey of over 150 companies found that more than a quarter, 26%, were recruiting from a brief selection of schools, up from 17% that were doing the same in 2022, according to recruiting intelligence firm Veris Insights, which conducted the research.
