Emily DiDonato is one of those models who has managed to translate her fashion and beauty-world credibility into real influence online. With well over a decade of working for some of the biggest brands around the world, and now boasting nearly three million followers across Instagram and TikTok, the model has taken her narrative into her own hands, covering a wide range of topics in her content, from fashion and wellness to motherhood. Still, it’s her love of beauty that has landed her in her latest role: Global ambassador for Vichy Laboratoires.
“This partnership was a no-brainer for me,” DiDonato tells me during our recent sit-down in Paris. “Vichy was really looking for an actual partner, not just a face. They wanted to embrace me and who I was at my core.” A self-described “health and wellness girly,” DiDonato felt particularly drawn to the partnership because of her long history with the brand. “When I was younger and going back and forth to Europe to model, I loved going to the French pharmacy,” DiDonato says. “It’s where I was first introduced to Vichy as a brand.” The evolution into an ambassador felt fitting and “very organic,” DiDonato added, saying she feels especially proud of the brand’s commitment to efficacious formulas that truly deliver results.
