The European Accessibility Act (EAA) is officially in effect. For marketers, this is more than just another regulation to monitor. Instead, it’s a fundamental shift in how digital communications, especially email, must be designed and delivered.
The EAA requires businesses offering digital products or services to customers in the EU, regardless of where the business is based, to ensure that their experiences are accessible to all users, including people with disabilities. This includes email, one of the most relied-on and ubiquitous forms of digital communication.
