The idea that what we eat and drink affects our skin to some degree isn't new, but we’ve really run with it. Today, you can find millions of videos online about how you can eat your way to better skin. Urging viewers to include daily carrot juice as a way to “get your retinol” to help with ageing and skin cell renewal. More sardines for healthy, glowing, hydrated skin. Broccoli and citrus fruits for vitamin C, to boost a glow. While seriously healthy and delicious, it sounds almost too good to be true.
“What is new is the way it’s showing up culturally. The trend has taken off on TikTok, where we’re seeing concepts like “eat your retinol” or “drink your glow”… reframing skincare through the lens of food” explains Jess Sepel, Founder of JSHealth Vitamins & Expert Nutritionist. “At its core, though, the message is much more grounded. It’s about recognising that your skin reflects what’s happening internally.”
