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Marie Claire
Marie Claire
Lifestyle
Brooke Knappenberger

Eadem’s Viral Le Chouchou Lip Softening Balm Quietly Dethroned 100 Others in My Collection

Brooke knappenberger holding up eadem lip balm tube with white border overlaid eadem lip balm tubes and glitter lip gloss swatch background.

One thing to know about me is that I'm a beauty hoarder. My apartment could be classified as a mini Sephora with all the new beauty products packed in every nook and cranny. But if there's one thing I have a particularly excessive amount of, it's lip products. I refuse to live with chapped, cracked lips, so I've tried every mask, balm, and treatment on the market, which is what led me to my latest obsession: the Eadem Le Chouchou Lip Softening Balm.

For the last several months, my TikTok feed has been flooded with It girls boasting the shiny silver tubes. I was more than skeptical of the claims that this tinted lip balm actually smooths and softens flaky lips. Since the brand just launched two new pink shades—Sakura Shaved Ice and Château Rose—I figured now was as good a time as any to put them to the test.

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