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Fortune

Sheryl Estrada

e.l.f. Beauty’s CFO on how the makeup brand converted Gen Z—and is now aiming for Gen X

Mandy Fields Beauty ELF Jennifer Coolidge elf Beauty United States

Portrait of e.l.f. Beauty CFO Mandy Fields smiling on an orange background. (Credit: Courtesy of e.l.f. Beauty)

Good morning.

When I first talked with e.l.f. Beauty CFO Mandy Fields this year, the cosmetics company was at 16 consecutive quarters of net sales growth. The favorite brand of Gen Zers (and award-winning actress Jennifer Coolidge) just notched 19 quarters.

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