Dunelm has announced a huge new collaboration with the Natural History Museum.
It comes just weeks after the variety retailer launched its latest collection with This Morning presenter Holly Willoughby. You can read more on this here.
The Natural History Museum x Dunelm range celebrates the wonders of our natural world.
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Dunelm say the new collection will offer customers the opportunity to enjoy a stunning range of exclusive homewares, all designed and produced in collaboration with the Museum and reflecting the ethical and sustainable standards at its heart, for example using second-life packaging and recycled materials where possible.
The store took inspiration for the new collaboration from the museum's vast biological collections of 80 million objects and specimens and famous architecture.
Highlights from the range include The Signature Collection, which takes inspiration from the Museum's unique architectural details and unmistakable Victorian décor with furniture, prints, home fragrance and terrariums all available.
Then there's The Wetlands Collection which includes curtains, wallpaper, bedding, cushions, upholstered furniture and home accessories featuring some of the wonderful species to be found in the UK’s wetland areas.
There is also a Children's Collection, which draws on the world-class dinosaur and oceanic collections the museum is known for.
CEO at Dunelm, Nick Wilkinson, said: "We are delighted to be announcing this collaboration with the Natural History Museum, which offers the opportunity to communicate our long-term aligned interest in achieving our climate targets as well as educating ourselves, our communities and our customers in the process.
"The collection is an inspiring reflection of the Museum's world-leading collection and ethos, but also helps drive forward our own ambitious sustainability targets. This is about more than simply selling great quality products – it's about helping customers to make more informed and sustainable choices."
Director, Natural History Museum, Doug Gurr, added: "We are thrilled to be working in collaboration with Dunelm, who are committed to the continued development of sustainable practises and using resources in the best possible way, to bring such a beautiful collection of home products to the market.
"Together we are developing thoughtful product ranges that draw inspiration from our collections and the Museum itself and also highlight threats to our vulnerable natural habitats, like the British Wetland habitats that are celebrated within this first collection, along with the many species that call them home.
"We hope that customers will both love these collections and be inspired to become advocates for the planet."
Customers can shop the Natural History Museum x Dunelm range now. Further products are due to land in store and online later this year.
You can find your nearest Dunelm store, here.
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