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Wales Online
Wales Online
Entertainment
Megan Nisbet

Dunelm addresses change to store name as shoppers reminisce

Dunelm has long been a homeware haven for shoppers. The retailer, which is hugely popular for its decor and furniture, first opened in 1984 and now has over 170 stores in the UK.

It hasn't always been called Dunelm though, as many fans of the store will already know. When Dunelm first opened its doors it was known as Dunelm Mill, but later ditched the Mill to better "reflect what its customers had called it for years".

The official rebranding happened in 2013 but the change was recently brought to shoppers' attention on social media when Dunelm replied to a tweet about its name. "I'm gonna shock you here, but it's not called Dunelm Mill," wrote one fan on Twitter.

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