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Marie Claire
Marie Claire
Lifestyle
Lia Beck

Drybar Founder Alli Webb Built a Blowout Empire—But Felt "Very Insecure" About Her Own Hair

A photo of Nikki Ogunnaike with an inset photo of Alli Webb and text reading "Money. Power. Style. Nice Talk with Nikki Ogunnaike".

With her company Drybar, Alli Webb built an empire around the idea of "perfect" hair. The chain of salons—which she sold in 2019 for $255 million—offered no cuts or color, only blowouts in a range of styles. As the founder and face of a brand devoted to sleek hair, Webb felt she had to embody that perfection herself—or at least look like it. Yet at the height of her success, she was deeply insecure about her own hair.

"I wanted my hair to look a certain way, so then I wore extensions forever. And I was so insecure when I would wear extensions, because as someone who's, like, very obsessed about their hair, I was always nervous you could see [them]," Webb tells editor-in-chief Nikki Ogunnaike on the latest episode of the Marie Claire podcast "Nice Talk".

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