When Alli Webb founded Drybar in 2010, she couldn’t have anticipated her passion for hair styling would transcend into a multi-million dollar beauty empire with over 150 storefronts nationwide. With its notable yellow and gray logo and brightly branded products, the company capitalized on an unmet consumer interest—a simple blowout, no cuts nor colors.
“We were on such a rocket ship with Drybar, and the trajectory of the business was so fast and amazing,” Webb, who sold the $255 million blowout company in 2019, tells Fortune. But, there was a harsher reality to Webb’s story, which she reveals in her newly released memoir The Messy Truth. “I am a living, breathing example of just how high one can climb and how fast one can fall,” she writes in her book.
