Hardly a day passes without talk of “mum and dad” property investors. It’s media shorthand for a rental market dominated by small operators rather than big institutions.
But language shapes the way we think, and folksy terminology creates a false impression of Australia’s landlord class.
First, “mums and dads” conveys a 1950s, white-picket-fence version of Australia. Are no same-sex couples, singles or people without children investing in property? Plenty of parents with children rent, but we never hear them called “mum and dad tenants”.