We begin life averse to bitterness: ostensibly as a defense mechanism to ward us away from swallowing poisonous plants. For those fortunate enough to learn to love bitterness later on, it brings edge, definition and complexity to the epicurean experience. In drinks such as the Negroni, bitterness tends to slow the drinker down, expanding the moment.
‘Amaro’, which is Italian for bitter, is the name of an expertly calibrated new bar which celebrates the beauty in the bitter. Envisioned by Elon Soddu, former Head Mixologist of The Savoy, the handsome interior of granite and onyx and a suave team with pedigree confers the feel of a five-star hotel bar to what was once a 24-hour convenience shop here on High Street Kensington.
