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Broadcasting & Cable
Broadcasting & Cable
Business
Jack Reid

Disney Plus Planning Netflix-Style UX Updates to Help Improve Engagement

Disney Plus.

Disney is reportedly developing a slew of new features aimed at increasing engagement and reducing churn for its Disney Plus, Hulu and ESPN Plus streaming services.

According to the paywalled Wall Street Journal, citing “people familiar with the matter,” Disney is looking to develop “a more Netflix-like” UX driven by user data and recommendation algorithms.

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