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TV Tech
TV Tech
Robert Szabo-Rowe

Digital Democracy: The Role of Cloud Production in Transforming Election Coverage

Voter.

During the last U.S. general election in 2020, remote production was starting to gain momentum in sports broadcasting but had yet to become prominent in other TV segments. Cloud-based production was still in its early stages.

Fast forward to today, and the technology has advanced rapidly. What was once considered groundbreaking has now become standard practice, and this election cycle will see cloud-based production utilized on an unprecedented scale. The impact of these technological advancements means that coverage of this year’s election cycle – including numerous federal, state, and local elections across the country – will be more extensive, inclusive, and thorough than ever before.

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