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Marie Claire
Marie Claire
Lifestyle
Sophia Vilensky

Did Hailey Bieber Tease a New Rhode Launch at the Super Bowl?

Hailey Bieber poses with a wall full of Rhode products.

Hailey Bieber's ability to tease a hotly anticipated launch can almost rival Beyoncé's. Just last week, the 27-year-old slyly mentioned the potential for hair, body, and fragrance launches at Rhode (the same week Bey announced a haircare line, by the way). Now, she's teasing yet another new product. It's not an album, but it's also not what you might think.

While attending the Super Bowl, Bieber was caught on Rhode's Instagram Story casually touching up her beloved Peptide Lip Tint (potentially in the shade "Toast.") At the beginning of the clip, she redoes her lipliner in a small compact mirror. Then, she applies the gloss, eventually tucking the product into a Rhode-branded phone case perfectly molded to hold her brand's iconic tube.

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